Petzl
Petzl is THE emblematic mountain French company also known for vertical safety in general. They develop headlamps, harnesses, gears and tools for both recreational and professional fields.
This project took place in 2015
visit petzl.com
Project Key Points:
What?
The company's website presenting the brand and its products.
Why?
The site has not changed for over 10 years. Its status as a leader and the positioning of its competitors have pushed it not to put in much effort until now. The brand nevertheless embarked on a process of image modernization, and digitalized its communication to stick to the marketing standards of the time.
My Role
Webdesigner. Thinking and producing ideas, mockups and pages organisation.
What I did
Creation and production of the mockups. Circle back with Dev teams to insure graphical quality, and guidelines respect.